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The Corporate Battle For the Cable News Network Highlights The Extent to Which Dysfunctional US Media Now Is.

On Thursday evening, while unconfirmed reports spread regarding an incident at Brown University, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

While it is by no means a flawless news source, her words seemed accurate for a lot of people. It stands as one of the organizations where you can find grounded and generally trustworthy reporting – notably during crises such as the one unfolding close to a New Hampshire storage facility.

A Precarious Situation Amid a High-Stakes Struggle

However the news network, now middle-aged, finds itself in a vulnerable situation as two massive media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has been drawn into a high-stakes game of mergers and acquisitions, instead of as a question of what serves the information-seeking public.

“Here is one more case of the profound systemic issues with origins in decades of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The debate about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“The narrative is crafted as a financial tale with influential figures as the protagonists, but there is very little discussion of the societal benefit,” Pickard explained.

The Additional Element: Political Influence

This situation is made more complex by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” foe.

Recall the cries of “CNN sucks!” at Trump's rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Further Instability

Significantly, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. This might be a welcome development to many at the network, but it’s hardly a secure position. That arrangement could pave the way for CNN for a future sale. The cycle continues.

In the view of Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should disallow both deals.

“Each proposed deal would be harmful to the country, and both should be challenged by anti-trust authorities,” Wu argued.

The Core Issue and a Potential Solution

No matter the outcome in this situation, the larger issue persists.

“The present media landscape is a very anti-democratic system, but we ought not succumb to a sense of powerlessness,” Pickard noted. Government actions – originating in the 1930s and 1940s – helped to create this hyper-commercialized monster, and revised policy decisions can address it.

Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is very unlikely now, but that should not imply it will be impossible forever.

Initiatives that strengthen independent news organizations, reinforce local journalism, subsidize public media, and prohibit the concentration of media power in a handful of hands are within reach – they are necessary for a functioning democracy.

In the world of media ownership, bigger isn’t better. And news organizations like CNN cannot be tools in the latest corporate chess match.

The writer

Tammy Brown

A passionate blogger specializing in rewards programs and bonus hunting.

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