The Gaming Giant Hires Popular Battle Royale Producer to Revitalize Challenged Action Game Project Ethos
The renowned publisher has secured a seasoned producer from Respawn Entertainment to lead the development team at 31st Union, which is currently working on the upcoming over-the-shoulder roguelike extraction-shooter known as Project Ethos.
Management Transition Comes After Poor Response
The new appointee steps into the leadership position at 31st Union following the exit of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to the game's underwhelming early showing last fall.
On Wednesday, the company's top executive a key figure informed staff about this organizational change through an official communication, which stressed that early feedback sessions had indicated the requirement for a distinct direction.
The president stated that the developers is now reimagining the project with a refreshed approach, aiming to satisfy gamer demands.
Trend of Key Acquisitions
This announcement mirrors a comparable action taken by the publisher in August, when they hired an industry veteran from the Diablo team to work on the beloved franchise development group.
Here is the entire content from the president's memo:
Team—
I understand you all just completed your gathering - I hope you’re as excited as I am with the recent updates. Previously I sent you all a note, I stated the following: “I am confident in this crew. You all are some of the most motivated and creative developers we have had the chance to work with - and we’re excited for that collaboration to continue.”
With your dedication and flexibility, especially over the last year, you continue to prove that.
The player input from last autumn’s Project ETHOS testing phase was informative. It validated the promise of a action-packed game but indicated we still had work to do. It uncovered the requirement for a clearer vision.
It’s been inspiring to see how far you’ve progressed. You accepted the input to consideration and revamped the title with a renewed direction - one that’s poised to achieve its potential to our players.
The belief in this project grows every day. To advance the incredible progress you’ve made, It is a pleasure to welcome the new hire as the latest Director of 31st Union. Following some time of conversations, he comes aboard us on next week.
His leadership and expertise in the competitive gaming field is vast, having dedicated the recent years developing and leading some of the most recognizable franchises in the industry, such as Call of Duty: Black Ops, and more recently, Apex Legends.
Please join me in greeting Ben next week. We are all looking forward to continue witnessing the evolution of Project ETHOS in the time to follow.
The President
Experience of the New Leader
Brinkman presently holds the role of senior developer and production lead at Respawn Entertainment for Apex Legends. Brinkman previously worked at Treyarch and Activision in various production roles on the iconic franchise games, and, earlier in his career, had periods at 2K and Electronic Arts.
Title Details and Concept
The upcoming game was revealed in last year together with a community playtest. Then, the developers portrayed the game as a "free-to-play, third-person perspective action-packed experience and an exciting advancement on the style."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to fit your unique tactics," the game's pitch states. "Take on the rivals with fresh skills, risks, and challenges that change every round. Do you withdraw carefully with your valuable rewards? Or go big, gamble everything, and pray your group can earn top ranking? The decision is in your hands."
The game does not have an announced launch window or supported systems, but players can expect more updates as production progresses.